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The design of K-pop music videos plays an important role in an industry that relies heavily on imagery, aesthetics, and appearances. K-Pop artists have taken it upon themselves to use elements like color or architecture that may seem commonplace and turn them into storytelling tools in their videos. These are some of our favorites examples that thoughtfully use these fantastic elements.
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“Dumb Dumb” by Red Velvet
This colorful video was released in 2015 and is a favorite among K-Pop fans. In this video, the group is seen dancing to fast-paced beat in a 1970s gothic-style pastel office, creating a dazzling contrast. The color palette of this video, which features cool blues and greens, plum reds, and mustard yellows, directly reflects the upbeat vibe of the song.
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“Countless” by SHINee
With a much more vibrant color palette, the video for “Countless” by SHINee creates an electric atmosphere in a calm and relaxed music video. Each band member is framed with unique color combinations, giving a glimpse into each one’s personality. This video does not feature a narrative, but offers detailed moments where the combination of the smooth rhythm and evocative use of color in the video provides a hopeful message about the band’s future.
