Chatu — premium Chinese tea

Chatu is a premium Chinese tea collected in Sichuan, Henan, and Fujian provinces.

https://www-ccv.adobe.io/v1/player/ccv/QfZpw-KuxbU/embed?api_key=behance1

Tea plantations in China are the source of inspiration for the packaging design. Their unique shape varies with the terrain and resembles the patterns on the hands of tea pickers.

The texture of the package repeats the shape of the plantation on which the tea is harvested, and it matches each of the three types of tea (white, green and red).

The moulded pulp package is dyed with natural dyes. It is shaped to resemble traditional Chinese teapots.

https://www-ccv.adobe.io/v1/player/ccv/I4txWM437B3/embed?api_key=behance1

Tea leaves are packed in two-layer cotton bags. The packaging is designed to be breathable and as environmentally friendly as possible.

design and art direction — Xenia Alexandrova

3D visualization — Dmitryi Saveliev

Ibrahim Fawakherji

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