Design House Stockholm / Visual identity

Artwork path, technique and identification design for Stockholm based mostly design publishers Design Home Stockholm. Developed in shut collaboration with Design Home Stockholm’s inhouse design staff led by artwork director Jacob Bang.

In collaboration with:
Jacob Bang, artwork director and designer, Design Home Stockholm. Hampus Färdig, digital strategist, Design Home Stockholm. Åsa Johansson, calligraphy. Rasmus Nilsson, illustrations.

Go to Design Home Stockholm and browse extra about their work at www.designhousestockholm.com

Go to nuet-studios.com for extra info and full circumstances.

Comply with @nuet_studios on Instagram for circumstances, previews and behind the scenes.

Id in use on Design Home Stockholm’s web site, designed by Jacob Bang.

Design Home Stockholm was based in 1992 with the ambition to be a “Publishing Home for Scandinavian Design”. With out the restrictions of its personal services or salaried product designers the corporate was free to publish any concept it appreciated inside the area of design. This was the core of the model, an organization that focuses extra on the within of a product than the trendy facet.

To spotlight the corporate’s curiosity within the particular person technique of the designer we wished to incorporate hand crafted and spontanious components, similar to crude illustrations and hand written typography, to the identification.

The principle typeface used within the identification is the san serif Gräbenbach, designed by Wolfgang Schwärzler for Camelot Typefaces. Though just lately designed, Gräbenbach is impressed by early grotesque typefaces and borrows particulars from brush painted indicators. The typeface combines the sharpness of the digital design course of with the heat of hand drawn sort.

Each merchandise inside the Design Home Stockholm product vary relies upon a robust concept or story. Included within the retail grasp tag is texts concerning the designers ideas and the model’s first impressions of the offered concept. For shorter, information-based texts the monospaced typeface Pitch is used as a substitute. Pitch is designed by the New Zealand based mostly foundry Klim.