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We're very excited to share the latest work done with the wonderful HBF — Mod, with design by Henrik Schulz Studio.
Working closely with the amazing team at HBF, we brought to life an entire CGI campaign which splits in three chapters: Textile, Residential and Modularity. Celebrating the endless possibilities, variety and scalability of seat arrangements for Mod. Furthering the campaign, we were also comissioned to create a series of high-resolution stills to showcase the product in detail.
Further information at jformento.com
Client — HBF
Creative Direction, 3D & Animation — jformento.com
Product Design — Henrik Schulz Studio
Textiles — HBF Textiles
Throughout the process, we took the opportunity to explore sculptural elements with fabrics and textiles, using physical samples from HBF Textiles, scanning and digitally bringing them to life for the films and visuals.
A little more of the behind the scenes and exploration process can be found in the imagery and animated GIFs below.
Note that these shots are part of research and development phase only.
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