AXOR will also tie in its existing Distinctive initiative ‘From Personalities for Personalities’, as well as the colour tones curated by Barber Osgerby for the AXOR One range, which can be seen as the cornerstone, if you like, for a new way of looking at things. ‘The times of purist reduction and forced restraint are over,’ AXOR is convinced. ‘Colour plays a leading role in architecture and design. It underlines textures and modulates atmospheres, creates space and gives us distance from the everyday.’ In the bathroom, in particular, one of the most intimate rooms in the home, colour should therefore unfold its special effect on us.
