Pepsi Sí ArchUp

These spots were a campaign directly aimed at the urban Latino youth. We wanted to showcase real people, with real talents, that to the mainstream at the time weren't considered that. This campaign was very successful for the brand in Texas.

Agency: Dieste • ECD: Aldo Quevedo • CD: Roberto Saucedo • Art Director: José Suaste • Copywriter: Juan Navas • Director: Malik Sayeed • Production Company: RSA Films

https://www-ccv.adobe.io/v1/player/ccv/Bm_7zgkpAXt/embed?api_key=behance1
https://www-ccv.adobe.io/v1/player/ccv/3mQyK5dRLra/embed?api_key=behance1
https://www-ccv.adobe.io/v1/player/ccv/IShWuu8uRoE/embed?api_key=behance1

Ibrahim Fawakherji

Welcome to ARCHUP, the largest architectural network and platform in the Arabic-speaking world, beyond social media. We connect a thriving community of architects and design enthusiasts dedicated to the documentation and archiving of architectural excellence. Stay updated with our comprehensive architectural competitions and explore the latest trends and innovations. Join us at ARCHUP, where we celebrate the art and science of building a better future.