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Restaurant Design How do you make your visual identity a reason for customers to visit you?
Restaurant design is a winning card in the path that your brand follows in order to achieve its success.
Design has become a field of competition in which creative people find many opportunities.
In addition, they feel joy when they imagine and implement the design of their restaurant and dream with sincere feelings about how their project will look.
When its existence is proven on the ground,
Which of course will be powerful, so how do you use restaurant design to your advantage?
What is restaurant design?
It means creating the visual identity that people experience when they are your customers.
In terms of making sound creative decisions about walls, ceiling, lighting, furniture,
The way the food is photographed and displayed to passersby outside,
the words included, and other design elements,
In luxury restaurants, decoration and lighting experts are used in
order to exploit the place in a creative way that makes the spirit of the brand flow throughout it.
WhaT do we advise you to do to create your restaurant design?
Design achieves its business goals when it leads customers from the street to you in a hypnosis-like manner.
We know that your food smells strong, but what about the role of visuals in stimulating appetite? For this:
Pay attention to the entrance to the restaurant
It affects the formation of the first impression,
so make the entrance attractive and distinct from other restaurants near you, for example:
The seafood restaurant puts out a giant tuna, while the Bedouin restaurant designs a medieval entrance.
Focus on your target customers
In the marketing plan, you can collect information and hypotheses about your customers’ tendencies.
Which simply leads you to the things they like to see or think they will like,
Targeting young people makes you creative in using unconventional drawings and seats.
In addition to bright colors, you can also write murals that express their culture.
Like popular words they used to say about food, and in their colloquial dialect,
Also how about making a bar with a trendy design and catching their attention with some quirky stickers?
If your place targets companies and employees, it is better to make it official.
Noting that formality does not prevent creativity, and does not mean being traditional,
but rather being creative in the context of luxury and elegance,
While keeping the design simple and without loud colors or details, in addition,
make it a suitable place for holding meetings, and prepare the furniture for that.
Pay attention to lighting
Lighting is an integral part of your design, simply because
it makes all the components of the design easier to see in a certain way.
You may be aware that thoughtful lighting increases the beauty of the design and erases its flaws.
It also raises interest in your restaurant from the outside, and makes your customers’ experience better,
as the lighting carries a mixture full of emotions,
For example: Lighting can transform a hall set up for a company meeting into a romantic date spot.
If you can work with a lighting expert, do not hesitate.
Use colors wisely
In this element, you can bet on the ratio more than anything else,
because pouring colors without purpose distorts the place.
However, it is not a complex mathematical equation, but it is only a matter of taste and feeling.
Just like the percentage of salt in your food, it is scientifically known that colors affect the human brain.
And thus the decision-making process, which is to go to you or to go away,
In fact, many restaurants do not care about colors, and this makes them harmful even to those passing by.
Consider customer requirements when placing tables
By arranging the tables in a specific style, you can achieve privacy for each customer,
and make the field of vision in front of him pleasant and appetizing.
We do not recommend erecting a wall directly in front of the table,
which prevents the customer from enjoying the atmosphere.
We also recommend allocating individual tables, group tables, and family tables.
Space planning
It is intended to allocate the appropriate space for each section,
including the dining area, the kitchen, and the bathrooms.
Of course, it must be made logical. For example,
it does not make sense to place a bathroom large enough for one person in a large restaurant full of tables.
In addition, you must take into account traffic spaces and keep the field of view wide when reducing the number of tables.
Use music
A complementary element, people listen while watching,
so we suggest you play music that is compatible with the décor.
It is not normal to play popular music in a luxurious place.
Or selecting electronic dance music in a Bedouin
village that serves rice and chicken to people who eat it in an Arab session.
Therefore, we advise you to make a music playlist yourself and do good research on it.
Kitchen design
The kitchen is an important element of design because it is where the food comes out.
The kitchen design must include a crowd of attractive factors.
Such as used utensils, arranging stoves and appliances, and writing phrases on the walls,
This creates a good relationship between you and the customer,
especially if he is waiting for his meal in front of the kitchen.
It is worth noting that open kitchens have sparked a wave of anger due to environmental pollution.
However, you can still maintain transparency by using glass facades.
And do not forget to make all the elements of the kitchen give the customer peace
of mind regarding the cleanliness of the food. Either that or he will leave and never return, and he is right.
This was a presentation of the most important tips
that you should take into consideration when creating a restaurant design that serves your brand goals.
Assemble your design team and start planning now.
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