Bellroy – Venture Sling 6L

Bellroy – Venture Sling 6L

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Venture Sling 6L
A sling built for days around town or outdoor adventures, with a big focus
on accessibility and easy organization.

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A WHOLE NEW WAY TO ZIP
The innovative zipper opens from either end, creating an ultra wide opening that lets you see and grab everything in your sling, without rummaging. It also means you’ve got easy access, no matter which way you’re wearing the sling.

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EXPANDS WHEN YOU NEED IT
Fill it up with gear for a day hike, and the expansion gusset grows. Carry just the bare essentials around town, and it self compresses to stay slim. The sling is designed so that the weight of the bag and its contents gently pull the front and back together, automatically compressing or expanding to fit around the contents.

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DESIGNING AN ACCESS EXPERIENCE
The design process began with the search for a specific experience: A bag that would automatically compress or expand depending on the contents, and open wide enough to make access a delight rather than a struggle. The early prototypes were low fidelity (lots of masking tape, staples and fabric scraps) allowing for quick iterations. 

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Each new prototype increased in fidelity, resolving and refining, while keeping a focus on the user experience that was core to the design.

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