sesoni ArchUp

sesoni®.

Naming, visual identity & photography for sesoni®, a local business of sustainable urban gardening and bioclimatic architecture based in Valencia.

«Sesoni»is how to pronounce ‘seasons’ in Bulgarian (сезони), the native country of Lily Deneva, the soul of this beautiful project. We wanted to create a brand that mixed both worlds, architecture and gardening, and express the idea of transformation that happens through the seasons of the year. A flexible visual language that mixes straight, organic lines and color.

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We've conceptualized a logotype that grows through the “n”, a series of illustrations created from the silhouette of real plants and flowers, and sesoni sans®, a custom typeface designed ad hoc for the brand.