With showrooms in 67 countries, BoConcept has already achieved remarkable international market penetration. Over the last ten years though, the Danish design brand has broadened its reach yet further to conquer another market. Formerly known primarily as a retail brand, BoConcept has now also become an impressive performer in the contract sector. What is the strategy behind this expansion and how did it come to position itself among architects, specifiers and developers? The answers are manifold, yet also relatively straightforward.
Since 1952, when BoConcept first started producing wooden cabinets, the company has been continuously eager to serve the market – following contemporary trends, incorporating new technologies and finding innovative ways of building the business. But never at the expense of its heritage, its Danish approac…
