CIRD
The Residents’ Institute on Rural Design. An initiative centered on empowering native residents to form the longer term design of their communities.
Empowerment by way of Design
The Residents’ Institute on Rural Design is a management initiative of the Nationwide Endowment for the Arts in partnership with the Housing Help Council. Specializing in communities with populations of fifty,000 or much less, CIRD empowers native residents to make use of their distinctive creative and cultural assets to information native growth and form the longer term design of their communities.
Established in 1991 by the Nationwide Endowment for the Arts, CIRD gives aggressive funding to host multi-day group design workshops guided by design, planning, and artistic placemaking professionals, in addition to design-driven peer studying applications and occasions.
During the last 30 years, they’ve supported over 100 communities in all areas of the nation, empowering residents to leverage native belongings for the longer term to construct higher locations to reside, work, and play.
In want of an replace, CIRD approached Mast to create a sublime, pure evolution and growth of their identification to coincide with a completely modernized internet presence.
Collaborator: Hunter Thompson
CIRD works with a geographic cross-section of communities that reveal group capability and robust partnerships, a dedication to various participation and engagement of all of the demographic teams current of their group, and the potential to attain actionable outcomes.
Earlier than and After
CIRD wanted to create an evolution of their wordmark that supplied elevated legibility and usefulness whereas conveying their wealthy historical past and significant affect as a corporation. Impressed by the historic signage discovered within the communities they assist, we created a pure, elegant evolution of their wordmark with out shedding any present model fairness.
We wanted to create a modular, versatile brand system to account for the longer title—leading to a holistic set for all present and future use-cases for the model.
We labored intently with the CIRD group to plan, design, and launch an up to date web site that higher aligned with the legitimacy and legacy of the group whereas prioritizing usability and performance.
See extra of the web site we created for CIRD → here
In a continued effort to protect present model fairness, we retained the CIRD core orange, growing a sturdy, heat, and welcoming secondary palette to be utilized all through the web site.
We developed a collection of illustrations to assist inform a broader story and convey extra advanced concepts on the web site to accompany their photographic belongings. Modeled after architectural sketches of the communities, these illustrations deliver a stable and expressive persona to the web site.
Typically current together with the NEA and HAC logos, the CIRD brand wanted to suit into this set whereas sustaining its personal persona.
The up to date wordmark set the tone for the typographic system at giant, leading to a sublime, refined system to be utilized all through the bodily and digital functions of the model.
