Brain Rot in the Rabbit Hole: On Architectural Media and the Right to Be Seen
Ibrahim Fawakherji — ArchUp I read a piece of news recently that stayed with me…

Ibrahim Fawakherji — ArchUp I read a piece of news recently that stayed with me…

Ibrahim Fawakherji — ArchUp There is a stage in every project that most people mistake…

Ibrahim Fawakherji — ArchUp A few days ago I opened my personal Gmail account after…

ArchUp Desk — The concept of real estate has long been associated in the human…

ArchUp Desk — Staring at a blank CAD screen or an empty roll of tracing…

ArchUp Desk — The word “planning” often conjures images of rigid, top-down state control and…

Ibrahim Fawakherji — ArchUp There is a room that appears in almost every Gulf villa…

Ibrahim Fawakherji — ArchUp A few months ago, ArchUp published an imagined conversation with an…

Ibrahim Fawakherji — ArchUp Today we are breaking from our usual format at ArchUp. For…

There is an old rule in financial markets that traders repeat to each other so…

When the conversation turns to Islamic architecture, the mind moves immediately toward the visible: domes…

In the early twentieth century, Sigmund Freud proposed one of the most contested theories in…

ArchUp — Ibrahim fawakherji There is a particular kind of regret that has nothing to…

A building’s public life begins not at completion but through its photograph. Most people will never experience a project in person, making architectural photography a final act of authorship rather than passive documentation. From the narrow windows of golden-hour light to post-production refinement, the image ultimately determines how a building is understood, remembered, and judged by the discipline for generations.

In modern cinema halls, the choice of dark materials is far more than an aesthetic decision — it is an acoustic contract. This article explores how sound absorption coefficients, reverberation times, and immersive audio formats like Dolby Atmos demand that architects and interior designers understand acoustic physics from the earliest material specification stages, not as an afterthought outsourced to engineers.

Architecture has always recorded what a society truly values, and Kant’s philosophy reveals why. Drawing on his concepts of a priori spatial cognition, the Categorical Imperative, and the sublime, this essay argues that every design decision operates as an involuntary psychological transaction. In 2026, when capital pressures eliminate ambition, spatial ethics demand treating occupants as ends, never means.

Buildings carry more than structural and material value — their histories shape how people perceive…

Reflecting on two decades of architectural practice and media evolution, this piece examines how documentation, curation, and critical platforms shape which buildings and architects achieve lasting historical significance. From pre-digital library research to algorithm-driven feeds, the author argues that rigorous documentation is architecture’s true foundation, warning that viral celebrity and superficial promotion ultimately undermine the discipline’s intellectual legacy.

A personal reflection on navigating a grueling sixty-day construction emergency involving a fifteen-thousand-square-meter commercial project. The author examines the collapse of standard building sequencing under extreme deadline pressure, exploring where material science allows tactical flexibility and where the laws of chemistry remain absolute, ultimately questioning the human cost of trading structural patience for the speed of completion.

There is a specific and quiet tension that precedes the unveiling of a commercial space….

As we conclude the first quarter of 2026, the global architectural landscape is defined by…