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CRUXGG
Strategy and Branding, 2020
Strategy and Branding, 2020
We created a new kitchen appliances brand by merging two icons, Crux and Ghetto Gastro to a collaboration brand CRUXGG. The CRUXGG brand is for the people, family, friends and the community. Its visual language is powerful as are their actions by supporting community programs such as C-CAP.
Services
Brand Strategy, Naming, Visual Identity, Tone of Voice, Video and Photo Production, Packaging, Product Design, Marketing Strategy
Credits
Axel Peemoeller – Art and Creative Direction
Rita Matos – Art Direction
Photography
Kelly Marshall
Videography
Jose Cota
Faisal Mohammed
CTZN Chance
Harold Kenyon
Music
Roofeeo
Food
Styling Alison Attenborough
© New Studio 2020 www.newstudio.studio
