I don’t mind admitting it, as a design journalist, I’m a real fan of Instagram. Many companies today, of course, use this channel to present themselves – along with other social media platforms – allowing users to find out about news and respective product portfolios quickly and easily, picture by picture. Swiss flooring manufacturer Fabromont, for example, is very active on Instagram and it’s fun to look around its channel. Under fabromont_official, there is not only a gallery with case studies but substantive editorial content as well as this concise summation of the brand: ‘Fabromont – manufacturer of textile floor coverings of the Kugelgarn® and K…
