Seductively immersive, easily shareable and universally accessible, digital video is a format that has dramatically accelerated its reach over the past few years. It’s an ideal medium for the design industry – thanks to its multi-dimensional and sensory form, which Minotti capitalises on. Through its video, the virtual Minotti Pavilion brings interiors to life in the palms of designers’ hands, on their meeting room screens, and in client presentations. Useful at many stages of the design process, both designers and customers can better visualise furniture in use, experience the scale of furniture, and view furniture alongside complementary objects and architecture.

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I'm Ibrahim Fawakherji, an architect and editor since 2011, focused on curating insightful updates that empower professionals in architecture and urban planning.

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