Raw House: A Thoughtful Retreat in Seoul Blending Nature, Minimalism, and Urban Living

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Introduction: Redefining Urban Living Through Design

In the bustling East side of Seoul, South Korea, Raw House stands as a testament to the power of intentional, minimalist architecture. This mixed-use development—featuring a café, residential flats, and a penthouse doubling as an office—challenges conventional urban design by prioritizing spatial clarity, natural integration, and sensory calm over decorative excess.

Designed to harmonize with its natural and urban surroundings, Raw House offers a retreat from overstimulation, creating a space where residents can feel grounded, present, and authentically at ease. By embracing raw materials, passive design strategies, and precise spatial planning, the project rethinks how urban buildings can foster stillness, focus, and connection to nature without isolation.

Raw House / Order Matter - Exterior Photography, Concrete

Architectural Concept: Honesty in Materials and Form

1. A Dialogue Between Nature and Urbanity

The building’s design reflects a conscious contrast:

  • Southern façade – Expansive glazing frames lush foliage, blurring the boundary between indoors and outdoors.
  • Northern façade – More restrained, acting as a buffer from street noise while maintaining privacy.

This duality highlights the project’s tectonic design, where bold materiality (exposed concrete, stone, and timber) and clean lines create a strong yet understated architectural presence.

Raw House / Order Matter - Image 3 of 39

2. Material Authenticity: Nothing Hidden, Nothing Disguised

In an era of curated perfection, Raw House embraces rawness as a virtue:

  • Concrete, timber, and stone remain in their natural state—unpainted, unpolished, and undisguised.
  • Minimal joints make surfaces appear as singular masses rather than assembled panels, enhancing spatial continuity.
  • Precision in detailing—every wall, ceiling, and floor was meticulously planned, from Euroform lines in concrete to timber grain orientation.

This approach ensures the architecture doesn’t perform—it supports, fostering an environment of honesty and durability.

Raw House / Order Matter - Interior Photography, Wood

Spatial Innovation: Intentional Design for Human Wellbeing

3. A Universal Grid for Harmony and Flexibility

A consistent grid system unifies ceilings and floors, allowing walls and furniture to function as freely placed objects within a cohesive framework. This strategy:

  • Enhances visual continuity.
  • Provides flexibility for residents to personalize their space.
Raw House / Order Matter - Interior Photography

4. Smart Use of Every Square Metre

  • Semicircular stair landing – Reduces dead corner space, acts as a street-facing visual marker, and softly diffuses northern light without sacrificing privacy.
  • Southern orientation – Living areas maximize sunlight and greenery views, while north-facing bedrooms remain shaded and quiet.
Raw House / Order Matter - Interior Photography, Kitchen, Concrete

5. Lighting Designed for Rest and Calm

Instead of harsh overhead lighting, indirect LED strips wash walls from ceiling junctions, creating a soft, ambient glow that:

  • Reduces visual noise.
  • Supports circadian rhythms for better sleep.
  • Allows residents to add personal lighting fixtures.
Raw House / Order Matter - Interior Photography, Chair

Sustainable and Human-Centric Design Strategies

6. Passive Environmental Responsiveness

Raw House leverages bioclimatic design principles:

  • Thermal mass from concrete – Absorbs daytime heat and releases it at night, stabilizing indoor temperatures.
  • Cross-ventilation and shading – Reduces reliance on artificial cooling.
  • Durable, low-maintenance materials – Minimizes waste and future renovations.
Raw House / Order Matter - Image 10 of 39

7. A Rejection of Excess: Less But Better

The project challenges the notion that more rooms, higher density, or decorative finishes equal value. Instead, it proves that:

  • Thoughtful spatial planning enhances livability.
  • Material restraint leads to long-term sustainability.
  • User agency (through adaptable spaces) fosters emotional connection.
Raw House / Order Matter - Image 11 of 39

Conclusion: A Quiet Blueprint for Future Urban Living

Raw House is more than a building—it’s a philosophy of design. By stripping away the unnecessary, it creates a space where residents can slow down, reconnect with nature, and shape their own way of living.

In a world of overstimulation and performative aesthetics, this Seoul-based project offers an alternative: a home that feels real, durable, and deeply human. Its lessons—material honesty, spatial precision, and environmental harmony—provide a small but powerful model for better, more mindful urban architecture.

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