As part of efforts to transform Riyadh into a modern and advanced global capital, an ambitious project has been announced to transform the JW Marriott Rafal Tower’s facades into interactive digital facades using advanced LED technologies.
This project is part of a broader plan to transform key locations in the Saudi capital into massive billboards, reflecting modern trends in technology and media.
The JW Marriott Rafal Tower
The JW Marriott Rafal Tower is one of Riyadh’s most prominent architectural landmarks, located in the King Abdullah Financial District, the Kingdom’s most prominent financial district.
The tower stands out for its towering height of 305 meters and its 77 floors, making it one of the tallest buildings in Saudi Arabia.
The tower houses the luxurious JW Marriott Hotel, which features 482 rooms and suites, in addition to world-class hotel amenities such as fine dining, conference halls, and fitness centers.
Interactive Digital Façade Project
The Burj Rafal Tower façade transformation project aims to utilize advanced LED technologies to create an interactive digital façade capable of displaying visual content, digital advertising, and stunning light shows.
This façade will serve as a giant screen enabling the display of high-quality visual content, making the tower a major attraction in the city.
Project Objectives
Enhancing Riyadh’s visual identity: By transforming the tower into a giant billboard, Riyadh will become more attractive to visitors and investors.
Providing an advanced advertising platform: The digital façade will provide a unique advertising space for local and international brands.
Displaying Interactive Content: The façade will be used to display light shows and cultural and entertainment events, enhancing the city’s cultural life.
Technologies Used
High-resolution LED modules will be installed on the tower’s façades, allowing for high-quality visual content to be displayed even during daylight.
These units will be capable of displaying a wide range of content, including digital advertising, light shows, and interactive events.
Project Impact on the City
This project is expected to have a significant impact on the urban landscape of Riyadh, as the JW Marriott Rafal Tower will become a major attraction for tourists and visitors.
In addition, the project will contribute to boosting the local economy by attracting advertising investments and commercial events.
Conclusion
The project to transform the JW Marriott Rafal Tower facade into an interactive digital facade is an important step toward realizing Riyadh’s vision as a modern global capital.
Thanks to the use of advanced LED technologies, the tower will become a symbol of technological advancement and visual beauty, reflecting Saudi Arabia’s commitment to achieving excellence in all fields.
The facades of Rafal G.W. Marriott Tower in Riyadh are being transformed into an interactive digital display using advanced LED technology. The project aims to showcase visual content, digital advertisements, and light shows, enhancing the city’s visual identity and making the tower a key attraction. This initiative is part of a broader plan to turn prominent locations in the capital into massive advertising platforms, supporting urban development.
