TOWER 28 Brand Identity

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Client: Tower 28 Beauty  Year: 2018    Services: Brand Identity, Art Direction, Packaging Design

Tower 28 lends its name from a beach tower in Santa Monica, California.
The clean beauty brand is all about a fast, effortless lifestyle. The squiggly brand mark refers
to being in motion, waves, the beach, and is reminiscent of beauty product swatches.
Design Assistant: Coraline Loos. Lifestyle Photography: Krissy Saleh. 
Still Life Photography: Flora Maclean

@tower28beauty

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