茶，对于中国人来说早已是习以为常。
好茶可寻，但想被坚定选择，则需些不易动摇的理由。
岩冷iLand认为「好的品牌一定带点自我主义」，「iLand」中的「i」即表岩冷对「自我」二字的坚持。
坚持选用云南景迈山古树茶，只为捕捉原生的山野之气。
坚持原叶出品0添加，只为呈现好茶本真风味。
坚持黑白灰为基础色调，只为展现不偏不倚的中性。
岩冷希望勾勒「好茶好生活」的具象模样，也相信好的产品亦是一种好的表达，会帮助我们找到同路人，一起有所选择。
Tea, already a customary beverage for the Chinese, is readily available,
yet a solid reason for choosing good tea requires steadfast determination.
iLand believes that “a good brand must embody a degree of self-assertion,” and the “i” in iLand signifies our commitment to the concept of “self.”
We persist in selecting ancient tea trees from Yunnan’s Jingmai Mountain, solely to capture the essence of the mountain’s pristine nature.
We insist on using original, additive-free tea leaves to present the authentic flavor of good tea.
We adhere to black, white, and gray as our fundamental color tones, solely to showcase our neutral and unbiased style.
iLand hopes to outline the tangible image of “good tea, good life,” and believes that a good product is a form of expression that can help us discover like-minded individuals and make choices together.
