28 Pastai is a Gragnano pasta factory, both old and young at same time.
They are heavily focused on traceability, Blockchain, territoriality and uniqueness
They are heavily focused on traceability, Blockchain, territoriality and uniqueness
of its pasta.
For them, we have designed an integrated #branding project, from an unique, evocative, and with a strong bond with the company's roots naming, up to a sustainable packaging designed to facilitate the act of pouring the pasta.
And to distinguish them from other pasta factories in the area, we wrote stories of those 28 pasta-makers and portrayed them with an original illustration on each pack. One face and one story on each box, to tell the product, its characteristics, and the daily habits of the people who have made Gragnano pasta famous all over the world.
illustrations: Stefano Marra photography by Antonio Alaimo
Thank you.
www.njucomunicazione.com
