+55 Design Store / Studio Arthur Casas

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Text description provided by the architects. The brazility, so determining for the identity of the brand +55design, also  defined the architecture of the store, designed by Arthur Casas and  his team. To solidify this intention, cobogós in the façade,  monochromatic earthly and green tones, as well as lush greenery  composed by native Brazilian species highlight its tropicality and make  the store an exhibition space. Therefore, with a neutral and minimalistic scenario, the objects and products gain protagonism. “The project was  thought searching for solutions to evidence the furniture, not the  architecture”, explains Arthur. To achieve such results, lighting is a great  ally – the amorphous opening between ground floor and mezzanine and  the glass roofing allow for abundant natural lighting, which brightens  spaces and highlights the furniture’s materiality. 

The last floor of the  store is completely open with no covering, only a retractable awning to further lighten the environments. The artificial lighting system was  thought to simulate natural light in the interior of the store, with moving  light spots – both focal and diffuse – creating contrasts between light  and shadow and a cozy feeling.

The space’s flexible layout also allows for better object accommodation. The creation of orthogonal dividers, made of metal and suede, makes  the scenery adequate for showcasing products in easily changeable  compositions. “Overall, I like how the course happens, offering a  surprising experience”, punctuates Arthur. With the monochrome  materiality in the walls, ceiling and flooring, the desired neutral character  of the project is reinforced. The only color that deviates from  the earthly color palette is the green on the façade, due to its part in the  identity of the brand, creating a dialogue with the remarkable  landscaping. Finally, the store brings biophilic characteristics, with  natural vegetation from the Mata Atlântica invading the environments –  the landscape design is signed by Leandro Reis, from Lapa Garden –  besides a lot of natural ventilation and transparency. This is achieved by  the great permeable volume that englobes the store – composed by the  Ípsilon cobogós, developed by Arthur Casas in pigmented concrete  especially for this project.

Among the products, Max and Jet Set dining room chairs; Jet Set and Soft armchairs for living; Apache dining table, with Brazilian marble  cover and Tauari wood base; Côncavo wooden sideboard and shelf with  stainless steel doors molded; Mineral bench and side table, in  concrete; Pan Am sofa, with crumpled-looking leather. “These are pieces that need a lot of  development and I am happy that they are 100% produced in Brazil”, says  Arthur.