actual

is a skincare brand with a radical & innovative mindset.  The brand's goal is to simplify their customers' routine to the core essentials,
offering a premium science-backed skincare alternative.  Our goal was to design a brand that appeals to a young demographic, a simple
and futuristic look & feel was our direction.

To bring this simple and futuristic feel to life, we designed a custom box with curved edges and a space bag like form. For the cream
tubes we used aluminium; a light, durable and sustainable material that paired well with the bio polymer material for the box .

services: Naming, Brand strategy, Identity, Packaging, Art Direction, CGI
by adn studio