Antonio Lanzillo: “Design to surprise”

“My goal is to be at the forefront of international furniture design — an objective that involves working both internally and externally to encourage innovation and promote cultural change,” states Antonio Lanzillo, clearly articulating his vision for the Italian design brand Damiano Latini.

With more than 20 years of experience in creating totally customized modular systems and furnishing accessories, the brand boasts a multidisciplinary designer as its newest art director. Presently, Lanzillo wishes to focus especially on the professionals that comprise its small, three-person team, assisting in the development of a unified working style and a consistent brand image.

The caliber of the projects we work on is correlated with a well-defined business plan that centers our design thinking around innovation and creating a strong, distinctive brand identity. I am confident that doing this will put us in a stronger position to handle issues on a global scale.

Imbuing high-end design values into its products is a fundamental part of Lanzillo’s strategy. For this reason, he is committed to continuing the brand’s collaboration with renowned international designers, introducing projects that the company’s internal R&D team can optimize and industrialize.

The combination of technical expertise and creative ideas has already produced a number of innovative items that have received recognition. The brand has won numerous international prizes, such as the Red Dot 2022, IF Design Award, and Good Design Award, in just the previous five years. The German Design Award 2024, the Archiproducts Design Award 2023, and the Contemporary Good Design Award 2023 have all been won by the company’s most recent chair, the Super Chair.

“Our goal is to surprise people with our distinctive designs and products that are meant to excite.”

Antonio Lanzillo, who credits his early Lego play as his inspiration for becoming a designer, is familiar with the use of surprise in design.

“I believe that a combination of fate and happenstance led me to pursue a career in design. When I wasn’t building Lego structures, I would spend time watching my grandfather, a carpenter. I learned the true meaning of creativity from him throughout our holidays.

After enrolling at the Polytechnic of Milan, Lanzillo created final projects that combined futuristic shapes, cutting-edge materials, and minimalist design. These fundamental ideas continue to be at the heart of Lanzillo’s work, which encompasses both his own design studio and the global creative firm Antonio Lanzillo & Partners.

After receiving my degree, Lanzillo says, “I established the practice to develop distinctive products and communication strategies across multiple sectors: from interior design to urban furniture, lighting, consumer electronics, and watchmaking.”

Important businesses as Repower, Cucine Lube, Technogym, Ghidini, Bassocontinuo, Conte Group, Slide, Tomasella, Eurostands, Fontana Arte, and Elica have given us the chance to collaborate.

Antonio Lanzillo says, “We create distinctive products and communication strategies in a variety of industries, including interior design, urban furniture, lighting, consumer electronics, and watchmaking.” Important businesses as Repower, Cucine Lube, Technogym, Ghidini, Bassocontinuo, Conte Group, Slide, Tomasella, Eurostands, Fontana Arte, and Elica have given us the chance to collaborate.

Having worked with designers such as Marc Sadler and Rodolfo Dordoni in his early career, Lanzillo brings a wealth of expertise to Damiano Latini.

These days, his distinguishing qualities include a focused search for formal uniqueness and functional innovation together with a special focus on sustainability-related issues.

The eclectic dining table known as the Icon Table was designed earlier this year by Lanzillo’s studio in partnership with Damiano Latini. Its many material, finish, and shape possibilities allow for a multitude of configurations.

“We reinterpreted this idea of play to create a multifaceted table from multiple points of view, inspired by the game Shanghai,” says Lanzillo. “This three- or four-leg extruded aluminum crossing table is distinguished by the utilization of dynamically crossed square, circular, rectangular, and triangular profiles with distinct sections.”

Antonio Lanzillo states, “My natural curiosity and unquenchable thirst for creativity and originality provide me with inspiration on a daily basis.” Every time a new initiative, whether it be a product, a communication strategy, or a symbol, is conceived, it is always connected to a personal creative component, regardless of whether it is an intriguing article, exhibition, movie, or icon that inspires me in different ways.

“It is crucial to consider multiple factors at once when designing furniture or products nowadays, including idea quality, sustainability, and innovation,” he says.

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