VISUAL IDENTITY FOR TRAFFIC DESIGN BIENNALE OF URBAN ART & DESIGN 2020
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Cultural Occasions
Companies
Ambient promoting | Occasion promotion | Group relations | Social activation | Manufacturing | Publishing | Editorial design | Graphic design | Writing & editorship | Social media | Images
WHEN LIFE GIVES YOU LEMONS, MAKE LEMONADE. WHEN IT GIVES YOU A GLOBAL PANDEMIC, MAKE… WHATEVER, JUST MAKE ART.
The 2020 Biennale was not what we anticipated it to be. The 2020 branding had much less of an opportunity to be applied as a paper information and extra more likely to unfold unto the digital world. Subsequently, this 12 months we centered closely on social media communication, discovering this to be a possibility to check out new shops, like an animated poster.
ANIMATED POSTER
https://www-ccv.adobe.io/v1/player/ccv/JtAnXWAntr8/embed?api_key=behance1
https://www-ccv.adobe.io/v1/player/ccv/GULKJchn5fp/embed?api_key=behance1
The 2020 Site visitors Design model’s purpose was to indicate off concepts rising within the area of public artwork. Prior to now few years the pageant took a flip, steering from murals to sculpture and architectural element. To mirror this alteration and inform a narrative in regards to the Biennale’s foremost theme — play in city areas, our design crew got here up with a novel mascot — monkey bars formed like a dome with a smiley face. The important thing visible was impressed by technical documentation essential to implement spatial buildings in public areas, so it emerged as stylistic primarily based on greyscale accompanied by huge, white backgrounds.
Fb on-line occasion covers
Instagram layouts and communication
A GLIMPSE INTO TECHNICALITIES
The purpose of our key visible was to emphasise the method of making a bit of public artwork, from begin to end, as this was additionally the principle theme of the Biennale exhibition. It came about in our gallery, highlighting the method and conceptual background behind each piece. The design of the exhibit was according to the remainder of our communication and all of the important info may very well be seen from the road thanks to an intensive window graphic. The present, titled “Enjoying with context”, may be seen additionally in a digital format at Google Cultural Institute.
Exhibition at Site visitors Design HQ
Window graphics designed to be seen from exterior
Illustrations and a map of Biennale’s public artwork spots
