Half is a collaborative project whose main objective was to develop the labels for two very distinctive wines: Strawberry and prickly pear Wines.
Its name comes from the legend that if you share half a strawberry with the person you love, it becomes an eternal love.
The added value was to make the design inclusive so that the label could be enjoyed both graphically and sensorially. To this end, the texts and images containing the most relevant information on the bottle were translated into Braille.
The paper used for the label is recycled R Granite Blanc paper with a varnish finish for the relief of the Braille text.
As for the strawberry wine bottle, the legend tells of Aphrodite, who, weeping for her love, shed so many tears that they ended up turning into small, perfumed strawberries.
On the label of the prickly pear, the slogan “Because love doesn't hurt” appeared, alluding to its large prickles and how annoying they can be.
Credits
Graphic Designer: Daniela Arzarello
Copywriter: Daniela Arzarello
3D Artist: Eyla Llarena
3D Model: Mobo Boehme
Special thanks to TWO BLIND BROTHERS for its braille
translator and its inclusive brand
translator and its inclusive brand
