De Shang Yun Porcelain, in collaboration with Desall, is seeking innovative ideas for a new name and brand identity for its premium Chinese porcelain brand aimed at a global market. This contest encourages creative professionals to present fresh concepts that merge traditional craftsmanship with modern design.
Company Overview
Founded in 2023 in Xi’an, a city rich in history as the starting point of the Silk Road, De Shang Yun Porcelain is dedicated to preserving and innovating China’s ancient porcelain culture. The brand embodies the virtues of “De” (morality) and aims to create high-end ceramic artworks that reflect excellence in craftsmanship. Collaborating with renowned designers, the company produces art pieces that integrate Eastern and Western cultural elements, promoting Chinese porcelain globally.
Contest Objectives
The primary goals of the contest are:
- To develop a distinctive name that resonates with a global audience while reflecting Chinese heritage.
- To create a memorable logo and brand identity that captures the essence of luxury and quality.
- To design innovative packaging solutions that enhance the brand’s appeal and align with eco-friendly practices.
Naming Guidelines
Proposed names must:
- Be in English and easy to pronounce globally.
- Be memorable and concise, suitable for a readable logotype.
- Reflect the essence of Chinese craftsmanship and culture.
- Avoid complex or obscure names.
Brand Identity and Design Requirements
Submissions should include:
- A logo design that balances both the English name and the Chinese characters (德上云瓷).
- A cohesive graphic identity that conveys luxury and minimalism.
- Packaging designs that are functional and visually appealing.
Evaluation Criteria
Entries will be judged on:
- Aesthetic Quality
- Brand Consistency
- Communicative Effectiveness
- Versatility
- Degree of Innovation
Conclusion
The De Shang Yun Porcelain branding contest offers a platform for creative talents to showcase their work while contributing to the appreciation of Chinese porcelain culture. Participants are invited to submit their entries by December 18, 2024, to help shape the future of this esteemed brand.
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