Introduction
Stanley Black & Decker (SBD) continues to lead the power tools industry in the Middle East and Africa, emphasizing innovation, safety, and sustainability in all its products. Under the leadership of Parmesh Venkateswaran, the regional General Manager, the company implements advanced strategies to enhance efficiency and achieve the region’s sustainable development goals using DeWalt Power Tools.
The Shift Towards Cordless Tools
The construction industry is witnessing a significant shift towards cordless tools, with DEWALT’s research revealing that 73% of construction companies in the Middle East are adopting these tools to boost productivity and reduce risks. Additionally, the POWERSHIFT™ 554Wh battery offers extended runtime and robust performance in extreme climates. DeWalt Power Tools are at the forefront of this revolution in the industry.
Parmesh Venkateswaran emphasized the importance of prioritising user needs in product development, stating:
“Throughout my career, I have learned a fundamental principle: prioritizing user needs and challenges drives product innovation.”
Safer and More Efficient Tools
The DEWALT PERFORM & PROTECT™ series is designed to enhance safety by reducing vibrations, minimising injury risks, and controlling dust exposure, creating a safer work environment for construction workers using DeWalt Power Tools.
Meanwhile, POWERSHIFT™ is a revolutionary cordless system that reduces construction site hazards by cutting carbon emissions by 60% compared to fuel-powered tools. As Ricky Cacciotti, DEWALT’s Product Development Manager, stated, DeWalt Power Tools continue to innovate in this area.
“We produce 60% lower carbon emissions during use compared to fuel-powered equipment.”
Summary Table
| Aspect | Details |
|---|---|
| Regional General Manager | Parmesh Venkateswaran |
| Cordless Tool Adoption Rate | 73% of construction companies in the Middle East |
| Carbon Emission Reduction | 60% compared to fuel-powered tools |
| Key Products | DEWALT PERFORM & PROTECT™, POWERSHIFT™ |
| Latest Battery | POWERSHIFT™ 554Wh |
| Main Benefits | Enhanced safety, risk reduction, improved efficiency, and sustainability |
Conclusion
Stanley Black & Decker remains committed to developing modern tools that meet the evolving needs of the industry, focusing on safety, efficiency, and sustainability. With the growing adoption of DeWalt Power Tools and cordless tools, the future of construction in the Middle East is set to be more advanced and environmentally friendly than ever before. DeWalt Power Tools are expected to play a crucial role in this transformation.
