Online marketing continues to prove its efficiency in helping design firms reach potential clients, and digital marketing has become essential for architecture firms.
In this article we will explore the best digital marketing options available for architects in 2023.
Over the past seven years, we have seen tremendous growth in the AEC industry’s use of digital marketing strategies, such as social media marketing,
Responsive websites, paid advertising, inbound blogging, and SEO to drive traffic and generate sales-qualified leads.
It’s no surprise that digital marketing has become a favorite among architects, as the stunning creations and projects they work on provide the perfect content for a world that demands luxury.
We’re seeing architects amass millions of followers on social media, break through the traditional mold of web design, and redefine what it means to have a portfolio.
This is a revolution in architectural marketing, and it’s happening right before our eyes.
Search Engine Optimization (SEO)
Search engine optimization is the practice of optimizing a web page to increase the quality and quantity of traffic generated by organic search.
It is arguably the best digital marketing channel to generate leads for architects.
Are you thinking about some digital marketing strategies for your architecture firm? Then, SEO is a must.
Importance of Search Engine Optimization:
Increases brand awareness and traffic organically
Position your company as an expert in organic search
Increases ongoing organic traffic and leads
Higher conversion rate than all other channels
With proper SEO, you can organically increase your overall brand awareness and drive more traffic to your website.
After you climb the rankings on the search engines, your website can serve as a constructive example of how to be an organic search expert.
Your traffic and continuous leads will increase by implementing a search engine optimization (SEO) strategy.
The more your website appears in Google search, the more credibility it will have with onlookers. Historically, there is a higher conversion rate through SEO than all other channels.
Quick SEO tips:
Target the right keywords (find a niche)
Creating the right type of content (meeting the desire for specialization)
Be consistent with new content and improvements
Create a strong internal linking structure through your posts
The first thing you should know about search engine optimization (SEO) is that it relies heavily on keywords.
It’s all about targeting the right keywords for your sector and niche, create content that is geared towards your target audience, caters to their needs and identifies common queries.
As always, be consistent with your content and ensure that you are always looking for ways to continually improve and boost your existing rankings,
Which may require doing research on your behalf or investing in SEO software.
Social Media Marketing (SMM)
Basically, social media marketing is the use of social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.,
In order to connect with your audience to build awareness of your brand, increase your sales, and more.
When you think of social media marketing for architects, it includes the marketing techniques that you use to market your company on social media.
The importance of social media:
Develop brand awareness organic (or paid)
Put your company in the conversation
Gets free (and paid) traffic and continuity.
Through a variety of social media platforms, you can greatly increase your brand awareness organically, and even through paid advertising.
Facebook, Instagram, and LinkedIn are great ways to connect with relevant prospects, customers, and users in the industry.
Social media is the perfect way to interact with your audience and put your company in the conversation.
There are multiple benefits to using social media, including free and paid traffic as well as generating leads.
By curating an engaging feed, you can successfully attract consistent traffic to your profile and increase awareness of your brand and company.
Social media quick tips:
Target the right audience for your goals
Create engaging content for each platform
Be active within your digital community
Learn how to leverage social media to your greatest advantage, you can start by creating content specifically targeted to the interests of your favorite audience.
As a designer, you can post pictures of your recent projects or things that inspire your work.
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