New York-based Elmo Studios has reimagined an industrial loft as the sleek, functional headquarters for Furniture.com, blending raw architectural heritage with modern residential elegance. The 4,000-square-foot (370 sq m) space in New York City serves as the design-tech hub for the Atlanta-based company, which uses AI-driven search tools to revolutionize furniture shopping.

A Hybrid Space: Showroom, Office, and Home:-
Furniture.com wanted more than a generic corporate office—they sought a space that reflected their innovative ethos. Elmo Studios delivered a design that merges high-end showroom aesthetics, tech-office functionality, and residential comfort.
*”The challenge was to balance industrial edge with warmth,”* said the design team. *”We juxtaposed exposed structural details with soft, inviting elements to create a dynamic yet cohesive environment.”*

Key Design Features:-
1. Residential Flow with Industrial Bones
The layout mimics a home, with interconnected rooms radiating from a central lobby. Original features like Doric columns and exposed red sprinkler pipes contrast with minimalist modern additions.
2. Warm, Organic Reception Area
– A white lacquered reception desk with rounded edges stands against dark wood paneling.
– An olive-green custom sofa and a towering olive tree emphasize the loft’s high ceilings.
– Glass partitions separate the lobby from conference rooms, maintaining an open feel.
3. Multi-Functional Kitchen & Dining Space
A grand oak table anchors the kitchen, doubling as a meeting spot. Natural materials—**oak, stone, and neutral tones**—create harmony with the office’s minimalist design.
4. Industrial-Meets-Contemporary Workspaces
– Black-framed spotlights illuminate booth-style workstations.
– Reddish-brown meeting pods add bold contrast to the neutral palette.
– Amelie Maison D’Art curated original works by Clement Mancini and Pola Carmen for the walls.

Why This Design Works for Furniture.com :-
By preserving the building’s industrial character while infusing residential warmth, Elmo Studios crafted a space that aligns with Furniture.com’s mission: bridging technology and design with human-centric experiences.
*”This isn’t just an office—it’s a statement,”* the team noted. *”It’s where AI meets artistry, and where New York’s gritty history fuels tomorrow’s innovation.”*

Note: This article has been reviewed and edited by the archup editorial team to ensure accuracy and quality