Overview

Beyond the Façade is a contemporary art exhibition hosted inside Casa Batlló Contemporary in Barcelona. The exhibition develops through United Visual Artists, a London-based studio which creates light-based installations that show Antoni Gaudí’s architectural heritage through digital spaces and spatial media artworks. The exhibition forms part of the broader visitor experience inside Casa Batlló, which combines traditional architectural elements with modern artistic expressions. The historic building operates as both exhibition space and fundamental design element of his architectural work. Related industry discussions often appear across architecture events.

Focus

The exhibition focuses on reinterpretations of Gaudí’s structural logic, organic geometry, material experimentation, and relationship between architecture and nature. The installations use projection together with sound and dynamic lighting and kinetic digital composition to create artistic spaces which show architectural principles to viewers. This type of architectural interpretation aligns with analytical themes which architectural articles explore through research that studies experimental design in connection to architectural competitions.

Programme

Visitors access the exhibition as part of the Casa Batlló tour route. The experience includes guided circulation through the historic residence, audiovisual installations, immersive exhibition rooms, and digital interpretation spaces located within the second floor contemporary gallery. The exhibition exists within the complete museum experience, which differs from a separate ticketed conference or lecture event.

Audience

The exhibition targets architects, architecture students, digital artists, exhibition designers, historians, and cultural visitors who want to explore Gaudí’s work and modern spatial media installations.

Event Details

✦ ArchUp Editorial Insight

The Beyond the Façade exhibition uses its immersive installations to show historical building design through spatial storytelling which does not depend on architectural technical studies. The exhibition demonstrates to architects how heritage spaces can be transformed through three elements which include light and sound and digital sequencing to show movement patterns and building components and important geometric shapes. The study presents a relevant case about heritage interpretation and exhibition design which informs building practices but its practical building methods and academic theories need further development.

Critical Conclusion

Beyond the Façade functions as a cultural interpretive installation which lacks features of an academic architectural exhibition. The installation represents its highest value through its ability to transform Gaudí’s architectural style into modern interactive media formats which anyone can use. The research offers minimal benefits to technical experts but it shows how heritage buildings can be brought back to life through two methods which include digital storytelling and exhibition design techniques.

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