First European project for MAD Architects: UNIC Residential in Paris | Floornature

Home » News » First European project for MAD Architects: UNIC Residential in Paris | Floornature

In the 17th arrondissement of Paris, in a recently developed neighborhood, MAD Architects has designed a new residential complex, the first project in Europe by the firm founded by architect Ma Yansong. The new volumes fit into the urban context with soft lines, staggered floors offering a panoramic view of Paris and the Eiffel Tower and proposing a contemporary vision of how nature can be integrated into the urban environment.

 

In the Clichy-Batignolles district, several French and international architectural firms are working on the construction of a new piece of the city. It is an area of 54 hectares, 10 of which will be occupied by the Clichy-Batignolles – Martin-Luther-King Park, the new green lung of the 17th arrondissement of Paris, which will requalify the SNCF freight space. The ZAC, an acronym for Zone d’Aménagement Concerté, an urban planning procedure that coordinates public and private interventions, has been divided into nine lots that will provide the neighborhood with private and social housing, schools and daycare centers, commercial spaces and restaurants. The projects through international competitions were entrusted to several architectural firms coordinated in the unitary vision of the master plan for mixed use of the entire area surrounding Martin Luther King Park. This is also the context for UNIC Residential, the residential complex designed by MAD Architects in collaboration with the French firm Biecher Architects.

 

In a first phase of participatory design, carried out through workshops involving architects, residents and developers, important elements of the project were defined, both in relation to the macro-scale of the intervention and the micro-scale of the details. A broad investigation that involved themes such as sustainability, resource sharing and energy management but applied to the community. The result is a residential complex that combines private and social housing, enriching the neighborhood from a demographic perspective.

 

The new building reinterprets the typical Parisian residential type. Instead of the compact volumes and classical forms of Haussmann-style buildings, the architects designed a volume composed of two complementary towers sharing the same base and intended for commercial spaces, a school and other community resources, such as a metro station integrated into the building. The main characteristic of UNIC is the asymmetry of the whole, reinforced by the undulating and staggered floors that allow a new spatial dynamic in the urban context. On the lower floors, these spaces are transformed into gardens at different levels, an ideal continuation of the public green spaces of the park in the residents’ private neighborhood, while on the upper floors they offer a panoramic view of the city and the Eiffel Tower.

 

Further Reading From ArchUp

  • Nest Chapel Reorganizes Private Landscape Through Sinuous Concrete Forms

    Felipe Caboclo Arquitectura completed a 10-square-metre religious space on a residential property in São Paulo, Brazil, in 2024. The project,…

  • Crane Lamp changes in height and shape

    The Crane Lamp is a playful, movable light by London-based design studio Animaro. The lamp changes dramatically in height and shape, with a form inspired by the shape of a Crane bird extending its neck to catch prey.At a time when so many mechanical devices are being replaced by digital tools, the Crane Lamp invites

  • Chelsea FC-Branded Towers in Dubai: Football and Urban Luxury

    A New Kind of Urban Branding The announcement of Chelsea Football Club entry into real estate—via a set of four…

  • Request for Proposals (RFP)

    A Request for Proposal (RFP) is a work document that announces and describes a project and solicits bids from qualified…

  • The role of innovation design in tackling future challenges – Interview with Ivan Tallarico

    In this interview, Ivan Tallarico – Co-founder of the innovation hub Designtech in Milan – shared his journey as an entrepreneur in the design and innovation sectors.Innovation design is a key driver of economic growth in Italy, a country renowned for its excellence in design and manufacturing. From fashion to furniture, Italy has a long

Leave a Reply

Your email address will not be published. Required fields are marked *