Using a time-lapse effect, we see the soil shift over a season, as the crop comes into harvest. Over this time period, the campaign reveals a breathing network full of lively, growing organisms. Nature, in our film, has a choreographed harmony, like watching a ballet of biodiversity.
Even though this story would be impossible to capture in live-action, it was important for the film to look realistic. We designed an aesthetic that appears natural, organic and highly detailed, but more stylized than what would be observed in reality.
To end the film, we used a play of light and shadow to create a magical yet subtle reveal of the iconic Guinness glass, formed by the undulations of the soil.
By immersing the viewer in this world of biodiverse soil, the campaign celebrates its importance in the making of Guinness.
