يكشف تثبيت Pop My Bubble AR كيف تؤثر الخوارزميات على الرؤية الثقافية

Digital artist Pujarini Ghosh challenges the invisible forces shaping our digital worlds through her “Pop My Bubble” installation – an augmented reality (AR) experience that reveals how algorithms determine what we see and who we become in digital spaces.

Algorithmic Personalization vs. Cultural Identity:-

When Ghosh moved from Mumbai to New York, her social media feeds changed dramatically. Culture-specific content began disappearing, replaced by regionally tailored recommendations. This phenomenon inspired “Pop My Bubble”, which visualizes how algorithmic curation homogenizes cultural visibility, erasing diversity in favor of predictive engagement.

pop my bubble AR installation reveals how algorithms influence cultural visibility
experiencing the different fragments of my social media bubble | all images by Ayush Soni

The Philosophical Dimension: Who Controls Our Digital Consciousness?

The work raises existential questions about our freedom in the digital world. While we believe we choose the content we consume, Ghosh reveals that algorithms make these choices for us, subtly shaping our collective consciousness. This shift from cultural pluralism to regional stereotypes threatens the diversity that forms humanity’s essence. The work reminds us we may be living in “digital bubbles” we don’t even recognize until they’re exposed before our eyes.

Technology as Artistic Medium: How the Tool Expresses the Message:-

The installation uses advanced technologies like Adobe Aero and TouchDesigner to create an immersive interactive experience. What makes this work unique is its use of live social media data, making it a mirror reflecting digital platforms’ mechanisms. The choice of AR as medium isn’t arbitrary – it bridges the physical and digital worlds, just like social media does in our daily lives. Here, technology isn’t just a tool but becomes part of the artistic message itself.

pop my bubble AR installation reveals how algorithms influence cultural visibility
interacting with the AR-rendered personal universe

Collective Interaction: When Viewers Become Participants:-

One of the most exciting aspects is how it transforms visitors from passive recipients to active participants. Every bubble popped, every movement contributes to reshaping the visual landscape. This interactive element reminds us we’re not passive victims of algorithms – we always have the choice to resist and engage critically. The work creates space for dialogue between technology and society, between algorithms and humans.

The Work’s Impact on Contemporary Cultural Discourse:-

“Pop My Bubble” isn’t just an artwork but a cultural statement engaging with today’s most important debates about AI ethics. At a time when discussions about algorithmic transparency are intensifying, this installation offers an innovative way to understand these complex issues. The work gains special significance amid growing global concerns about a few tech companies controlling information flow and shaping public opinion.

pop my bubble AR installation reveals how algorithms influence cultural visibility
nteractive web experience that collects responses to expand the bubble

How the AR Experience Works**
The installation immerses users in a dynamic digital world:-

  • Floating AR bubbles represent segments of Ghosh’s social media feed
  • Visitors can pop the bubbles, triggering real-time reconfiguration of the digital environment
  • A live interactive loop (developed using Adobe Aero + TouchDesigner) transforms user interactions into visual changes, reflecting how algorithms reshape identity

Key Themes Explored:-

Fluid Digital Identity** – Challenges the notion of a “fixed” online self
Algorithmic Bias** – Shows how platforms favor regional over culture-specific content
Collective Influence** – Demonstrates how individual actions shape shared digital spaces

Why This Work Matters?

As social media algorithms increasingly filter our reality, “Pop My Bubble” poses a fundamental question: Are we controlling what we see, or are the algorithms controlling us?

Experience the project yourself: Follow Pujarini Ghosh’s work to discover more algorithmic art and digital identity experiments.

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