Human Blend
The Human Blend it's the last campaign launched by All4Labels – Global Packaging Group, global leader in the sector of label and packaging printing. The campaign was born to offer a new perspective in the rapid rise of the shrink sleeves market.
In partnership with Hp (who puts in place the randomic printing technologies and the machines to do it), the project promotes and enhances the technology, the quality and the infinite ways to use it. We designed a set of “variables”, made of faces and bodies of several ethnic groups. The result is an explosion of colors given by those variables. The project has a intrinsic value, because it promotes diversity and the potential of the melting pot, the plurality of identity as positive message.
Human Blend is a packaging project realized through the randomic printing techniques, applied to the shrink sleeves of glass bottles. It's been commissioned by All4Labels, which is one of the largest group in the printing and realization of consumer packagings.
Illustrations by Stefano Marra
We hope that you like our work. A presto!
www.njucomunicazione.com
www.njucomunicazione.com
