How Do Video Games Influence Modern Car Designs?
In recent years, the automotive world has witnessed an exciting transformation. Car designs are no longer solely inspired by traditional engineering innovations. The world of video games now plays a clear role in shaping the future of automotive design. Initially, the focus was on integrating real-world cars into video games to enhance realism. However, a new trend is emerging in the opposite direction. Modern cars are now borrowing design elements from digital environments in video games, reflecting an increasing fusion between reality and the virtual world.
Digitally-Inspired Designs: From Imagination to Reality
This trend is not just a passing idea but has become a well-established concept in car design. For instance, some manufacturers have introduced models like the Turbo 3E. This is an electric vehicle featuring design cues inspired by digital aesthetics. More recently, Hyundai unveiled a new electric concept model known as the INTEROID EV. It looks as if it has come straight out of a digital racing circuit.
Integrating Digital Technologies into Design
This approach is evident in the use of pixelated graphic elements in exterior design, alongside a strong emphasis on dynamic performance. It showcases a futuristic vision for electric vehicle aesthetics. The full INTEROID EV reveal is expected at the Seoul Mobility Show. This may provide deeper insights into how gaming and technology are shaping the future of transportation.
With this evolution, the automotive industry appears to be entering a new era. Innovation is no longer limited to performance and technology but also extends to digital aesthetics, redefining the future driving experience.
INSTEROID: A New Vision in Electric Car Design
With the rapid evolution of electric vehicle designs, the focus is no longer solely on performance and efficiency. Innovation in design and engineering has become a key factor in capturing attention. A prime example of this is the INSTEROID concept. It is a bold reinterpretation of electric sports cars, inspired by the aesthetics of digital gaming.
A Design That Merges Boldness with Modernity
The INSTEROID is based on the compact electric INSTER. It has clear enhancements that give it a more powerful and dynamic presence. Since its debut in June 2024, the INSTER has gained popularity in Europe and South Korea. This reflects Hyundai’s successful approach to offering affordable, compact electric cars.
However, the INSTEROID takes this concept to a whole new level. It has a sporty and youthful character highlighted by distinctive design elements such as:
- Flared wheel arches with integrated air vents to enhance aerodynamics.
- Pixel LED headlights, giving the car a futuristic appeal.
- A roof-mounted air channel, optimizing high-speed performance.
- A large rear wing, adding an aggressive aesthetic.
- Massive 21-inch wheels, inspired by arcade-style game designs.
Is It Just a Concept?
Hyundai describes this car as a “glitch in the automotive matrix,” suggesting it might be a conceptual model rather than a production-ready vehicle. The primary goal behind this concept is not just to introduce a new car but to showcase the company’s future creative vision.
This raises an important question: To what extent will digital creativity shape car designs in the future? Manufacturers are beginning to break conventional rules, paving the way for even more groundbreaking innovations in the electric vehicle landscape.

What Do We Know About the INSTEROID’s Specifications So Far?
While official specifications are yet to be revealed, some technical aspects can be speculated based on available insights. The vehicle is expected to feature a battery capacity exceeding 49 kWh, providing a range of up to 370 km. However, the most intriguing aspect lies in its structural design. The INSTEROID appears to have a wider and more robust body compared to its predecessor. This is thanks to an extended wide-body kit, making it closer in spirit to Group B rally cars.
A Mysterious and Exciting Interior Design
Hyundai has intentionally concealed many exterior and interior details, fueling speculation about the hidden features inside the cabin. Leaked details suggest the presence of:
- Reinforced rear seats, designed for enhanced stability during aggressive driving.
- A roll cage, signaling a bolder, performance-driven approach.
- A dashboard packed with interactive elements, potentially offering an entirely new driving experience.
What Is Hyundai Hiding?
According to Hyundai’s statements, the car holds many surprises within its interior. This leaves enthusiasts eagerly awaiting the full reveal of its design and technology. Will it remain a concept car, or is Hyundai planning a limited production run? All these questions will be answered upon the official announcement.



