Illini Motorsports / IFR
Identity + Branding
Initial identity and branding for the University of Illinois Society of Automotive Engineers (SAE.)
Development of several identity variations for a transition from the former name of “Illini Motorsports”
to “Illini Formula Racing.” The organization is a strong contender in regional and national competitions,
and demands a visual aesthetic to accompany it.
to “Illini Formula Racing.” The organization is a strong contender in regional and national competitions,
and demands a visual aesthetic to accompany it.
