2020
2020
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Seashell VillaDesign: F&R PartnershipLocation: North Coast, EgyptPhotography: Nour El Refai  |  elrefai.com  |  @nourelrefai
Experimental Project Styling Characters & Moods.A series of illustrations combining fashion and product design in cluttered abstract compositions. Each of these illustrations was created to work as a mood board for styling and dressing characters in their eccentric outfits.​​​​​​​Composition I–   Colors: mint green, lilac & peach.Mood: Danish Pastel aesthetic with 90's hip-hop vibes.​​​​​​​Composition II–Colors: lilac, brown, periwinkle,…
https://www-ccv.adobe.io/v1/player/ccv/Mpet7RMMNzC/embed?api_key=behance1CRUXGGStrategy and Branding, 2020We created a new kitchen appliances brand by merging two icons, Crux and Ghetto Gastro to a collaboration brand CRUXGG. The CRUXGG brand is for the people, family, friends and the community. Its visual language is powerful as are their actions by supporting community programs such as C-CAP. ServicesBrand Strategy, Naming, Visual Identity, Tone…
As engineering and architectural firms navigate the dynamic landscape of project acquisition and client relations, one of the critical aspects they encounter is determining the right pricing strategy. In this comprehensive guide tailored to the context of engineering and architecture…