Meridiani House: A Fusion of Design and Living Spaces

Meridiani House, located at Corso Venezia 29 in Milan, transcends the traditional concept of a furniture showroom. This innovative space is a creative and conceptual project, designed and curated by Andrea Parisio, who serves as both designer and art director. The apartment, composed of multiple living areas, is entirely furnished with collections from the Italian brand Meridiani, showcasing the brand’s discreet elegance in a real home setting.

A Unique Concept in Furniture Display

Unlike conventional showrooms, Meridiani House offers a dynamic dialogue with professionals and design enthusiasts within the intimate environment of a functional home. The concept is adaptable and aesthetically fluid, aiming for a broader and more imaginative scope than typical corporate spaces. This format is intended to be replicable through partnerships with international customers and retailers in various cities, customized to reflect local styles and tastes.

A Living Catalog: Storie di Case

Meridiani House serves as a tangible, experiential version of the brand’s concept book, Storie di Case. This book features five homes in different locations, each uniquely furnished with Meridiani products. These homes embody the personalities of their residents and highlight the versatility of the brand’s designs. Inspired by this concept, the rooms of Meridiani House in Milan have been meticulously restyled by Parisio. The design employs intense chromatic notes against delicate background shades, blends classic pieces with newer designs, and contrasts soft forms with geometric profiles.

Thoughtful Design and Spatial Optimization

Inside Meridiani House, careful design and positioning of furniture maximize natural light and enhance the sense of space. The living areas feature Meridiani’s ‘Oscar’ sofa collection in white and the ‘René’ sofa in pink, complemented by ‘Nora’ armchairs, the ‘Hector’ sofa, and the ‘Plinto’ table in beige and cream shades. The new ‘Wallis’ storage unit, with its cherry glossy lacquer and concave sides, adds a sense of formal order and structural neatness. In the sleeping area, alongside a sage-colored ‘Wallis’ unit, the new ‘Jeanette’ armchair is showcased, while the maxi-headboard of the ‘Tuyo’ bed embraces three sides of the room.

Elegance in the Dining and Outdoor Areas

In the dining room, the ‘Hubert’ table and the ‘Judd’ coffee table bring a green accent to the room, which opens up to an outdoor area. This space features the new ‘Vincent Open Air’ modular sofa and the ‘Fabien Open Air’ coffee table with a glazed lava-stone top, creating an inviting and stylish exterior.

Expanding the Meridiani Vision Internationally

The innovative Milan showroom marks the beginning of a new international venture for the brand. The next installment, Meridiani House Copenhagen, will make its formal debut during the city’s annual 3 Days of Design festival from June 12-14, 2024. This new location will provide a similarly immersive introduction to the Meridiani aesthetic, further expanding the brand’s global presence.

Conclusion

Meridiani House at Corso Venezia 29 in Milan is more than a furniture showroom; it is a living, breathing example of how design can seamlessly integrate with daily living spaces. Curated by Andrea Parisio, the project brings Meridiani’s collections to life within the context of a real home. This innovative approach not only highlights the brand’s discreet elegance. But also fosters a deeper connection with design professionals and enthusiasts. With plans to replicate this concept internationally, starting with Meridiani House Copenhagen. The brand is therefore poised to make a significant impact on the global design landscape. By combining functionality with aesthetic fluidity, Meridiani House sets a new standard for how furniture and design can be experienced. Each piece is thoughtfully placed to maximize light and space, creating a harmonious balance between classic and contemporary styles. This project underscores the versatility of Meridiani’s designs and their ability to adapt to various cultural contexts. Therefore, making it a pioneering effort in the world of interior design.   Finally, find out more on ArchUp:

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