NorSweet – Norwegian Smart Food
NorSweet is a new player on the healthy food market. At the beginning of 2020, we were approached by Norwegian investors with a proposition of developing a new brand with the potential to make a groundbreaking change on the food market. We started off with great products: plant-based, made out of natural ingredients, and 100% sugar-free. There was also a clear vision: the brand aims to promote healthy and conscious eating habits, eliminating the difficulty and temptation that accompanies making such decisions.
The brand name stems from its origins – the products are proudly made in Norway, and inspired by the Norwegian way of life which places a high value on personal well-being, work-life balance and an appreciation for the environment – and the company mission – empowering individuals with conscious diet choices and eliminating sugar consumption.
With Norwegian origins, its powerful mission, and distinct products, we knew that this brand couldn’t be another FMCG e-commerce, but had to be a part of a unique experience. As excited as we were to get started, we were aware that this project required a perfectly organized timeline due to its comprehensive scope of work: we built this brand from the ground up.
Scope of work:
Brand strategy, Social media & content marketing strategy, Go-to-market & marketing strategy,
Branding – logo & Corporate Identity, Packaging, BTL Materials, Photo session,
Video & animations, E-commerce website – concept, design, UX/UI, development
Digital & display materials, POS, Social Media Management
Branding – logo & Corporate Identity, Packaging, BTL Materials, Photo session,
Video & animations, E-commerce website – concept, design, UX/UI, development
Digital & display materials, POS, Social Media Management
Client: NorSweet
Creative Director: Anna Misuda
Project Management: Paweł Bartosz
Strategy: Hubert Pokrowiecki, Magda Weber, Marcin Karolak
Brand & Packaging Design: Kuba Bieda
UI Design Concept: Rafał Klimczak
UX/UI Design: Rafał Klimczak, Iwona Tryka
Designers: Tomasz Król, Katarzyna Grzebyk, Jakub Łodej
Photography: Andrzej Sobina, Marcin Malicki
