Notes: how to transform the paint industry with a brilliant idea

The Notes collection will be featured in the exhibition THIS IS DENMARK hosted at Alcova for the Milan Design Week 2023 

Color is everywhere in Denmark. Walking around in nature or cities, you may discover a country that shines brightly thanks to its colors and the surrounding sea. Houses, shops, public buildings: tradition dictates that surfaces are subtly painted to suggest an informal and spontaneous approach to life.

It’s no surprise then that a little revolution in the painting industry took place exactly in Copenhagen.

Simplifying the choice

With backgrounds in fashion, design, and entrepreneurship, a team was assembled to start Notes. A company offering a curated palette of 40 colors perfectly encapsulating the Scandinavian tradition for simple and minimalist aesthetics. The note was born to help designers and architects, as well as consumers, make decisions on colors, by eliminating the background noise created by the infinite palettes proposed by traditional paint brands.

Through Notes, leading creatives from the fields of design and architecture curate a small yet strong color palette that is impossible to go wrong with, as any color combination made from it will look stunning.

This is why Note is a brilliant idea. The brand aims to give people empowerment to decide the mood, the shades, and the layout of their living space. Simplifying is often synonymous with freedom.

Exploring Notes’ palette is a pleasurable creative experience and the catalog is a resource of inspiration to enhance color awareness and to understand how much it sets the scene at home both from an emotional and intellectual point of view.

A smart online shop

Notes are exclusively available via their online shop to make a painting project as easy and approachable as possible. The words and the experience of interior designers and stylists are collected to inspire and guide individual choices.

Shade matching and combinations are made easy by clear examples and explanations to ensure the best results. Samples kits are delivered for free and the tools section offers anything you need to start painting. From paint bruises to primers, dust sheets, s, and tapes.

When it comes to quality, Notes puts the utmost attention on high standards. They offer thick-textured paint that leaves a mat, uniform, m and long-lasting finish with unique pigments. Equal attention is put on sustainability as the paint is water-based, low-VO, C, and certified with the EU Ecolabel and Swan Ecolabel.

This Denmark exhibition, staged at Alcova during the Milan Design Week 2023, wishes to offer an overview, through 15 selected objects, of how contemporary Danish creators and companies interpret today the key values coming from their national heritage.