For Danish furniture brand, BoConcept, actions speak just as loud as words. As one of the world’s most global furniture retailers, the company is making concerted efforts to spread the word about its flexible interior design service. Through international as well as more locally targeted campaigns, the company tells a story of how to customise interior spaces, both private and public, without having to compromise on design vision or aesthetics. it’s not only talk, however, BoConcept walks the walk, too.
BoConcept’s headquarters is situated in the town of Herning, right in the middle of Denmark. Since 1962, the company has been run from this location – today an office of 85 people. Here, they have decided to implement a working environment which is as adaptable as their