Interspersed among the myriad of prototypes, materials, sales brochures, advertising and fair-stand designs on display at the anniversary exhibition titled ‘Pedrali60, we design a better future’, are a raft of family photographs, showing CEOs Monica and Giuseppe Pedrali as children, teenagers and, later, young adults in a host of settings and contexts. There is, of course, a prurient fascination that comes with peering into the personal realm of others. But there’s also a sense of optimism to be had here in seeing how we reinvent our very selves over time, adapting to the challenges that continually face us. In the words of De Lucchi, ‘We have to be ready for change at all times.’
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