Speaking with Enrico Magistro, co-founder of QuadroDesign, about sustainability is like conversing about family history and memories. To begin with, the brand is a modern take on a family-run water fitting manufacturing company that was founded in a prolific area of Italy that was traditionally known for its brass production. Facing the stunning Lake of Orta coastline, the area is notorious in the surrounding area for harming the lake’s animals.
In actuality, brass was typically chromed to improve its appearance and shield the metal surface, which is fragile. However, the process of chrome plating is polluting, and the industrial waste was dumped into the lake. An extremely ingenious method for disposing of industrial waste, which is regrettably quite harmful to both humans and the environment.
From a sustainable renaissance to an ecological crisis
I was impacted by our region’s history even as a young lad. We used to go to the original water purifiers that brought the Lake of Orta back to life. The realization that the lake was truly dead impressed me. So vibrant, so lovely, and so lifeless. I quickly discovered that everything may be readily killed by adopting a shallow, industrial attitude.
After earning their degrees in economics, Enrico Magistro and his sister Elena made the decision to essentially start over and give the family firm a whole new lease on life.
New materials, new goods, and a new name. He made the choice to use stainless steel in order to provide a wholly original product design into the modern market.
“I intended to create a line of water fittings, taps, and faucets that are durable and non-polluting. Additionally, I wanted them to be made to withstand time and trends. Above all, I wanted to accomplish all of this while giving our clients simplicity and flexibility. For this reason, we spent a great deal of time and effort standardizing the internal components, or rough-in, which form the technological basis of every hidden tap.
The ecological paradigm is based on choices made by engineers about materials, functional rationalization, and redesign.
Brief history: today The high-end water fitting firm QuadroDesign is new but growing, and it takes a strict stance when it comes to design research and aesthetic essentiality. It is, of course, a strategy issue. But mindset and memory are the key factors.
Every industrial decision is based on a sustainable mindset. We are constantly asking ourselves how we may save costs and improve our ability to create beautiful, long-lasting items that may last a lifetime and beyond. Anything less than this is interpreted as aggression and violence toward both the environment and people.
robust materials and structures for exhibits and international trade shows, even though this decision occasionally could lead to a less spectacular product.
“I don’t mind at all. I’m confident that both my clients and the foreign fairs we select recognize the impossibility of being partially sustainable. You must adhere to and operate within an entirely distinct, venerable, and logical set of ideals.
Sometimes it’s best to start with a return to agrarian culture and beginnings.
Enrico Magistro reveals in the conversation a strong bond with his family and a fondness for the way his parents and grandparents lived. “No waste, a close relationship with the land and its resources, and an unwavering commitment to sharing delicious meals and savoring the produce from your home vegetable garden.
My family originated in the southern region of Italy; they were accustomed to subsisting on the crops they farmed, and their labor was unquestionably connected to the land. Even in the midst of the Seventies’ explosive industrial boom, I believe that I retained remnants of an ancient civilization.
It should come as no surprise, then, that QuadroDesign spares no effort to revive the customary and deferential way of doing things. The times were advanced enough to allow for a shift in viewpoint and the use of memory to restore a more harmonious relationship between the concepts of production and consumption.
Space and production locations reflect a brand’s eco-mindset.
My sister and I decided that the new project would reflect our identities when we felt the need to renovate our headquarters a few years ago. I was already familiar with Studio Wok’s work, and I like their practical and logical approach to architecture. I really believe that a sustainable mindset is becoming increasingly ingrained in everything our generation undertakes. Therefore, asking Studio Wok to renovate our space’s interior was a very natural decision.
Though the showroom and offices are finished, it is still a work in progress. However, we are still working on the exterior components and attempting to determine how we can convert the outdated areas constructed in the 1970s into a modern and useful integration of the main buildings”.
repurposing existing places to transform business and work practices
The foundation of QuadroDesign is an Italian company that was formerly quite well-known in the water fitting industry. Enrico’s father didn’t consider improving the buildings when he purchased them because they were already functional and the exterior and manufacturing park were the only things that were kept in tact.
“The garden still has a stunning and intriguing electric tower. It was never considered for use by anyone. I would really like to use the building as a guest house for in-residence artists and designers. In the meantime, we started a fresh vegetable garden so that I could feed my coworkers well.
The park is the perfect location for cookouts and group lunches and dinners in the summer. Every bit of the family story is returning to its proper place.
There are moments when I believe we should make amends for our actions in the 1980s, when the economy diverted everyone’s attention from more important issues. Nobody seemed to be aware of the impending climate catastrophe, even though everything was lovely and lovely. Furthermore, I believe that they were unaware of how much beauty and respect mean to people beyond all else. Quadrodesign
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