Thoughtful, captivating and spectacular; today’s interior designers are boldly demonstrating how to create statements through conceptual interiors. Whether expressing reserved minimalism, flamboyant playfulness or organic naturalness, there tends to be a strong and elaborate idea behind the interior concepts being developed currently. Just take a look at the increase in and popularity of design hotels, as well as the number of distinctive and highly stylised restaurants. The impact that our physical surroundings have on us – the shapes, colours, materials and lighting – plays a central role when new hospitality and retail venues are being developed. Interior design delivers definitive experiences and so can be cleverly implemented to speak to our senses and therefore induce specific emotions and reactions.
At the recently launched Xavier building at Coppermaker Square, a new residential development in Stratford, East London, a selected group of award-winning interior des…
