Size and the modern trade fair: it’s what you do with it that counts | News | Architonic
Design fairs, as physical hubs for the coming-together of legions of international professionals, are ideally placed, you might say, to operate as the curators, the enablers, of new-concept debate and development. Idea generators – or, at least, idea refiners – that serve, as Ippolito puts it, as ‘marketplaces for the many perspectives on how our lives work right now and how the furniture market, the living market, reacts’. And savvy design manufacturers could be part of this, supporting or aligning their brands with such thought production.
