STOREFRONT AND ARCHITECTURE DETAIL REDESIGN
Class
Environmental Design
Providers
Customized lettering | Graphic Identification | Storefront design | Retail promoting | Manufacturing | Messaging + Narrative | Communications Planning | Social media | Pictures | Architectural element design | Metalwork design | Signage and wayfinding
DEVIL’S IN THE DETAILS: BRINGING SPLENDOUR BACK TO A MID-WAR TENEMENT HOUSE
As soon as once more, we have now mixed our powers to revamp a spot pricey to locals. The tenement home, inbuilt 1938 hosts an iconic pub and low bar on the bottom flooring. For years, its modernist glory had been hidden by ugly banners and low cost adverts, illegally plastered throughout its facade. The pub had its personal distinctive visible id, nevertheless it obtained a bit of dusty over time.
Step one was to take down the promoting and signage on the higher ranges of the constructing, exposing the sandstone facade beneath. Thus, the companies nonetheless working within the constructing had no approach to let individuals know the place to seek out them. Visitors Design, along with a typography specialist, Maciej Połczyński, designed a chic multi-tenant wall signal to swimsuit their wants.
The pub’s iconic kind was digitised by Maciej and an previous plastic board was changed by metallic letters mounted on a rail. Nonetheless, the redesign didn’t cease there. An artist SC Szyman created a three-dimensional, geometric gate design, as a brand new outside lamp that includes the constructing’s quantity was hung above the doorway to the internal yard. Commemorating the historical past of the constructing, we got here up with an concept of a terrazzo and copper plate embedded into the pavement. It spells the identify of a mid-war firm that initially constructed the tenement home, Panta Rei. We thought it completely obligatory for the supplies, not solely the design, to replicate the spirit of the instances.
All of those particulars mixed made an astounding change, restoring the glory of a easy, but endearing modernist constructing.
Companions
