‘It has become an event with a unique DNA that aims to get the most out of it for participants, and therefore for our society as a whole. Get Set was all about this: on the one hand, we have to brace ourselves for what is coming, on the other, we have to get the setting right to build smart coalitions: work together, share knowledge, meet each other, network.’ To this end, the team experimented by devising mission-driven programming, grouping exhibitors and companies that are working on the same goals. ‘We saw that on specific topics, it had the exact effect we were hoping for: the visitors were better connected with topics they were looking for, and designers synchronised their work and their networks much better,’ says Van der Lubbe.
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