Milan, Italy — SUNNEI redefines the future of retail with its newly opened hybrid space, *Palazzina Sunnei*, in the heart of Milan. Designed by avant-garde architecture studio 2050+, the 150-square-meter hub merges a store, café, and gallery into a single, fluid experience—eschewing traditional design rules for raw, intentional simplicity.
A Space Without Borders:-
Located at Via Privata Pietro Cironi 15, the space sits adjacent to SUNNEI’s creative headquarters, inviting visitors into the brand’s world. Unlike conventional stores, this is a living ecosystem where fashion, sound, and design intersect. Shoppers browse ready-to-wear collections and SUNNEI Objects just meters away from the designers’ workspace, while *Radio SUNNEI’s* curated playlists underscore the immersive vibe.
2050+’s architectural approach is deceptively minimalist: geometric racks form linear pathways, the café is a grid of squares, and fitting rooms curve organically. A monochromatic palette of whites acts as a blank slate, ensuring SUNNEI’s bold aesthetic takes center stage—**no ornamentation, no distractions**.
Collaborations That Speak Louder Than Decor:-
True to SUNNEI’s “less but better” philosophy, the store highlights innovation through partnerships:
– Mycoaudio: A one-of-a-kind, mycelium-insulated sound system merges bio-design with acoustic artistry.
– cc-tapis: Rugs extend the narrative of SUNNEI’s FW24 show, transforming floors into storytelling canvases.
– Café by Vergano & Posca: A gourmet selection by industry experts ties the space to Milan’s culinary scene.
Why “Non-Design” Works:-
By rejecting overstyled interiors, SUNNEI and 2050+ let functionality—and collaboration—drive the experience. The result? A space that feels alive, adaptable, and inherently *Milanese*. As hybrid retail becomes the norm, *Palazzina Sunnei* proves that the future of shopping isn’t just transactional—it’s cultural.
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Note: This article has been reviewed and edited by the archup editorial team to ensure accuracy and quality
