Klein Dytham Architecture gives Fender’s first flagship store a welcoming feel
Klein Dytham Architecture has aimed to counter rock music snobbery with its design for guitar brand Fender’s Tokyo flagship store, which is meant to feel welcoming to people who might feel judged in other guitar stores. The Fender store sits across the bottom four floors of the glass-walled Ice Cubes building, a 12,000-square-metre space in