Welcome to ArchUp, the leading bilingual platform for trusted architectural content.
I write under the editorial identity of Ibrahim Fawakherji, a name that encapsulates the vision and expertise guiding this platform, backed by architectural experience since 2006.
My focus is on curating analytical and research-based updates that empower professionals in architecture and design.
As part of my commitment to public design literacy, I actively share trusted insights and contributions. For more information about my professional presence and contributions:
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VALENTINO BEAUTY
For the new year, Valentino asked me to create several videos showcasing their iconic products.It is difficult to remember how one goes from one dream to another. Here, it is through doors that we wander.Equipped with a drone, we cross a clearing bordering a lake, discover monoliths standing in the field, cross a mysterious cave,…
NORTEÑA
Norteña is a beer that has been around for quite some time. Since the 50’s, this beer has gone through multiple companies and labels, yet somehow its northern spirit has remained intact. By re-building its timeless foundations, we aspire to keep preserving that bold and straightforward spirit by creating an identity that feels practical and industrial as well…
Urban Wildlife – 3D Character Design
Cities are crazy places, crowded with people of any kind coming from anywhere.Our new friends live in a big city, enjoying their lives in different ways, with their own singularities and differences.They were selected to be part of a portrait photography collection, showing the wild variety of people that populates the city.We could say that this is a…
LumiPod
https://www-ccv.adobe.io/v1/player/ccv/EiPqrgpruZy/embed?api_key=behance1LumiPodDesign: LumiceneDesigned to recreate a modern nature retreat, LumiPod is a minimalist prefab dwelling module developed by Lumicene.Raised on four screw piles and wrapped in a burned wood cladding, the unit is available in three different sizes and can be lightly placed on the terrain to minimize its impact on the environment. Floor-to-ceiling glazing with…
Simba — “Simba Bed”
Working closely with Simba alongside agency Underexposed we developed a full CGI campaign series to help Simba introduce their new bed-bases. The 3D film not only features the main technology of the bed, but also celebrates the design options, it's different materials and varied colour and finish possibilities. All wrapped in a vivid, dynamic and at times…
Technics Headphones
CLIENT TECHNICS – 2014Premium ExperiencePremium audio quality, premium comfort and ergonomics, with premium materials and manufacture.Performance – Designed and constructed to create an exceptional audio experience through the integration of its angled dynamic driver system, multi-layer film diaphragm and hi-res super tweeter.Ergonomics – High precision adjustment. Vertical and horizontal adjustability allows for the ultimate comfort fit.Materials –…
VALENTINO BEAUTY
For the new year, Valentino asked me to create several videos showcasing their iconic products.It is difficult to remember how one goes from one dream to another. Here, it is through doors that we wander.Equipped with a drone, we cross a clearing bordering a lake, discover monoliths standing in the field, cross a mysterious cave,…
NORTEÑA
Norteña is a beer that has been around for quite some time. Since the 50’s, this beer has gone through multiple companies and labels, yet somehow its northern spirit has remained intact. By re-building its timeless foundations, we aspire to keep preserving that bold and straightforward spirit by creating an identity that feels practical and industrial as well…
Urban Wildlife – 3D Character Design
Cities are crazy places, crowded with people of any kind coming from anywhere.Our new friends live in a big city, enjoying their lives in different ways, with their own singularities and differences.They were selected to be part of a portrait photography collection, showing the wild variety of people that populates the city.We could say that this is a…
LumiPod
https://www-ccv.adobe.io/v1/player/ccv/EiPqrgpruZy/embed?api_key=behance1LumiPodDesign: LumiceneDesigned to recreate a modern nature retreat, LumiPod is a minimalist prefab dwelling module developed by Lumicene.Raised on four screw piles and wrapped in a burned wood cladding, the unit is available in three different sizes and can be lightly placed on the terrain to minimize its impact on the environment. Floor-to-ceiling glazing with…
Simba — “Simba Bed”
Working closely with Simba alongside agency Underexposed we developed a full CGI campaign series to help Simba introduce their new bed-bases. The 3D film not only features the main technology of the bed, but also celebrates the design options, it's different materials and varied colour and finish possibilities. All wrapped in a vivid, dynamic and at times…
Technics Headphones
CLIENT TECHNICS – 2014Premium ExperiencePremium audio quality, premium comfort and ergonomics, with premium materials and manufacture.Performance – Designed and constructed to create an exceptional audio experience through the integration of its angled dynamic driver system, multi-layer film diaphragm and hi-res super tweeter.Ergonomics – High precision adjustment. Vertical and horizontal adjustability allows for the ultimate comfort fit.Materials –…
VALENTINO BEAUTY
For the new year, Valentino asked me to create several videos showcasing their iconic products.It is difficult to remember how one goes from one dream to another. Here, it is through doors that we wander.Equipped with a drone, we cross a clearing bordering a lake, discover monoliths standing in the field, cross a mysterious cave,…
NORTEÑA
Norteña is a beer that has been around for quite some time. Since the 50’s, this beer has gone through multiple companies and labels, yet somehow its northern spirit has remained intact. By re-building its timeless foundations, we aspire to keep preserving that bold and straightforward spirit by creating an identity that feels practical and industrial as well…